Privacy policy
PRIVACY POLICY
wangyuansg.com | LF Health and Beauty Solutions Pte Ltd
Last updated: May 13, 2026
INTRODUCTION
wangyuansg.com is operated by LF Health and Beauty Solutions Pte Ltd. We operate this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). wangyuansg.com is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
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PERSONAL INFORMATION WE COLLECT OR PROCESS
When we use the term "personal information", we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services:
• Contact details — including your name, address, billing address, shipping address, phone number, and email address.
• Financial information — including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details.
• Account information — including your username, password, security questions, preferences and settings.
• Transaction information — including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel, and your past transactions.
• Communications with us — including the information you include when sending a customer support inquiry via email or WhatsApp.
• Device information — including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information — including information regarding your interaction with the Services, collected via Shopify's built-in analytics.
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PERSONAL INFORMATION SOURCES
We may collect personal information from the following sources:
• Directly from you — including when you create an account, visit or use the Services, communicate with us via email or WhatsApp, or otherwise provide us with your personal information.
• Automatically through the Services — including from your device when you visit our website, through Shopify's analytics and similar technologies.
• From our service providers — including Shopify and EasyParcel, who collect or process your personal information on our behalf.
• From our partners or other third parties — as permitted by applicable law.
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HOW WE USE YOUR PERSONAL INFORMATION
Depending on how you interact with us, we may use your personal information for the following purposes:
• Provide, Tailor, and Improve the Services — to process your payments, fulfil your orders, manage your account, arrange for shipping, facilitate returns and exchanges, and create a personalised shopping experience for you.
• Marketing and Advertising — to send marketing and promotional communications via email and WhatsApp. You may opt out at any time by contacting us at lfhbspl@gmail.com or using the unsubscribe option in our emails. We do not use third-party advertising pixels or tracking tools beyond Shopify's built-in analytics.
• Security and Fraud Prevention — to authenticate your account, provide a secure payment and shopping experience, and detect or take action regarding possible fraudulent or illegal activity.
• Communicating with You — to provide customer support via email (lfhbspl@gmail.com) and WhatsApp (+65 8205 5118), and to maintain our business relationship with you.
• Legal Reasons — to comply with applicable law, respond to valid legal process, and enforce or investigate potential violations of our terms or policies.
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HOW WE DISCLOSE PERSONAL INFORMATION
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
• With Shopify and service providers — who perform services on our behalf, such as payment processing, data analytics, cloud storage, and shipping (e.g. EasyParcel and its partner couriers).
• When you direct or consent — to our disclosure of certain information to third parties, such as to ship you products.
• With our affiliates — or otherwise within our corporate group.
• In connection with a business transaction — such as a merger or acquisition, to comply with applicable legal obligations, or to protect or defend our rights and the rights of our users.
We do not sell your personal information to third parties. We do not use third-party advertising or retargeting platforms.
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RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than Singapore, in order to provide and improve the Services for you.
We use Shopify's built-in analytics features to help improve our store. Shopify may make use of personal information collected about your interactions with our store and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information for these purposes.
To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at https://privacy.shopify.com/en.
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THIRD-PARTY WEBSITES AND LINKS
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites.
Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
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ANALYTICS
We use Shopify's built-in analytics tools to understand how visitors interact with our store. This includes information such as pages visited, time spent on pages, and general browsing behaviour. This data is collected by Shopify on our behalf and is used solely to help us improve your shopping experience. We do not use any additional third-party analytics or advertising tracking tools such as Google Analytics or Meta Pixel.
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MARKETING COMMUNICATIONS
With your consent or where permitted by applicable law, we may send you marketing and promotional messages via email and WhatsApp. These may include product updates, promotions, and news about wangyuansg.com.
You may opt out of marketing communications at any time by:
• Email — clicking the unsubscribe link in any marketing email we send you, or emailing us at lfhbspl@gmail.com.
• WhatsApp — replying "STOP" to any promotional WhatsApp message, or contacting us at +65 8205 5118.
Please note that even if you opt out of marketing communications, we may still send you transactional or service-related messages, such as order confirmations and delivery notifications.
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CHILDREN'S DATA
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
We do not knowingly sell or share the personal information of individuals under 16 years of age.
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SECURITY AND RETENTION OF YOUR INFORMATION
We take reasonable precautions to protect your personal information. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee complete security. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.
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YOUR RIGHTS AND CHOICES
You may have some or all of the following rights in relation to your personal information:
• Right to Access / Know — you may request access to the personal information we hold about you.
• Right to Delete — you may request that we delete personal information we maintain about you.
• Right to Correct — you may request that we correct inaccurate personal information we maintain about you.
• Right of Portability — you may request a copy of the personal information we hold about you, in certain circumstances.
• Managing Communication Preferences — you may opt out of marketing emails or WhatsApp messages at any time as described in the Marketing Communications section above.
To exercise any of these rights, please contact us using the contact details below. We may need to verify your identity before processing your request. We will respond in a timely manner as required under applicable law. We will not discriminate against you for exercising any of these rights.
To learn more about how Shopify uses your personal information and any rights you may have, you can visit https://privacy.shopify.com/en.
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COMPLAINTS
If you have complaints about how we process your personal information, please contact us using the contact details provided below. You may also have the right to lodge a complaint with the Personal Data Protection Commission (PDPC) of Singapore at https://www.pdpc.gov.sg.
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INTERNATIONAL TRANSFERS
Please note that we may transfer, store, and process your personal information outside of Singapore, in particular through Shopify's infrastructure and its partner services. By using the Services, you consent to such transfers. We will take reasonable steps to ensure that your personal information is handled securely and in accordance with this Privacy Policy.
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CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.
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CONTACT US
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us:
LF Health and Beauty Solutions Pte Ltd
Trading as: wangyuansg.com
Email: lfhbspl@gmail.com
Phone / WhatsApp: +65 8205 5118
Address: 453 Balestier Road #01-01, Singapore 329829
Operating Hours: Tuesday to Sunday, 10am – 8pm (Closed on Mondays)
